Maura da Cruz, M. A., IAC-CC, is co-founder of Poiesis Consulting for Generative Action, where she and partner Julie Stockton help individuals identify and amplify their strengths to realize their goals and aspirations in work, at home and in their communities. Her extensive experience in organizational development, program design, and leadership development includes work as a Learning Consultant and Certified Coach at the University of British Columbia (UBC). In this capacity, she uses Appreciative Inquiry processes to facilitate cultural change, strategic planning and team building initiatives, including an AI summit to create an Exceptional Orientation Experience for Staff and Faculty. In her work as a professional coach, Maura’s multidimensional and holistic approach enables leaders, managers, and individuals in transition to reach their professional goals while creating vibrant and fulfilling lives. Her clients credit her success to her keen insight, enthusiasm, authenticity and commitment to the work she performs.